Mobile devices, mobile phones and
PDA’s are one of the last great frontiers of viral advertisement opportunities.
However, we have become experts at filtering everything, our air and water, our
e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
The very idea of unwanted
advertising streaming through our Blackberries is abhorrent. Mobile devices are
the ultimate opt-in medium and, therefore, a great way for marketers to connect
with users…if that’s what the users want. “WANT” is the key word here. How
should marketers approach the medium?
There are three main ways to achieve this. They are:
supply exclusive content. Anyone can
give ring tones. It’s
the distinctive content, like exclusive mobile pictures of
recent complete ideas, that drives interest and calls them go
into alternative media like e-mail campaigns, newsletters, websites,
etc. therefore a wireless campaign is best once it
offers exclusive content for wireless devices.
Make it helpful and timely. have
confidence what would be handy and useful to own on a
mobile device. Last year, for instance, Food Network enabled Sprint
customers to transfer searching lists for his or her Thanksgiving
dinners. There was plenty of “Sprint-envy” going around among
non-sprint customers.
Clearly outline objectives. Usually, one
amongst 2 business objectives drives triple-crown mobile
experiences: progressive revenue of name intimacy. On the
intimacy issue, a text message typically takes priority
over virtuallythe other variety of communication. Why? as a
result of we have a tendency to haven’t however been
saturated with mobile spam, and this can be what causes America to rank wireless electronic
messaging over voice.
Video offers fantastic opportunities for
engagement. shoppers already bypass their filters
for extremely helpful or entertainingcontent and
can do therefore for made exclusive, compelling
content.
